Accessories, Blogger, Event, Fashion, Runway

Sportsgirl SS 14/15 Launch

Sporsgirl SS 14/15 Launch

I was lucky enough to attend the Sportsgirl Spring/Summer product launch at Docklands on Monday night. Sitting in the front row, I was elated to see the upcoming trends, colours and prints for the coming season.

 Taking a fashion-first approach, Sportsgirl will be featuring bold prints, make-up and accessories throughout their summer lines, enmeshed with some pastel hues and feminine styles.

Looking forward to wearing some of these bad-boys all through summer!

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Agency, Blogger, Design, Social Media, Technology

The Email World

Emails have been, and will be well into the foreseeable future, a major player in the marketing stack. They are a great way to send customers up-to-the-minute information, receive product feedback and segment content through the purchase cycle.

Now, with the new filter segmentation in Gmail and as customers are increasingly interested in curating their content, automated and irrelevant emails are becoming just that, irrelevant.

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