On Monday I dropped by the Nike Tech Pack Studio in Melbourne, and my god the space is incredible! Not only is the visual merchandising and product displays state of the art, but the technology displayed on the walls and general atmosphere is something I have never experience in a pop-up store.
I loved the ease at which you could check out (via iPads) if you wished to make a purchase and extra product content you could scroll through with many of Nike’s ambassadors featured.
Check it out. It’s open from the 1st to the 14th of September, at 325 Collins Street, Melbourne VIC, 3000.